Building a complete web presence for a local fencing and roofing contractor in Crowley, TX -- from zero online visibility to a 22-page website generating leads across the DFW metroplex.
AIM Fencing & Roofing is a family-owned contractor business based in Crowley, TX, run by Anthony Munoz. When Anthony came to us, his business had no website, no Google visibility, and no way for homeowners to find him online. He was relying entirely on word-of-mouth and social media to get jobs.
When homeowners in Crowley, Fort Worth, or Arlington searched for fencing or roofing services, Anthony's business didn't exist as far as Google was concerned. No website meant no search results. No search results meant every lead was going to competitors who had an online presence -- even if their work wasn't as good. Every day without a website was money left on the table. Homeowners searching "fence company Crowley TX" or "roofer near me" were finding everyone except AIM. For a new business trying to establish itself in a competitive market like DFW, this was the single biggest growth bottleneck.
The DFW fencing and roofing market is crowded. Established companies with years of SEO authority, hundreds of Google reviews, and polished websites dominate the search results across Fort Worth, Arlington, Burleson, Mansfield, and Cleburne. Anthony needed more than just a basic website -- he needed a strategic online presence that could compete with businesses that had a multi-year head start. He needed service area coverage, local SEO, professional presentation, and a site that converted visitors into phone calls and quote requests. He needed leads, not just a pretty page that sat there looking nice.
We didn't hand Anthony a template and wish him luck. We built aimfencingroofing.com from scratch -- hand-coded, SEO-optimized, and designed around one goal: turning online visitors into paying customers. Here's exactly what went into the build.
Every feature was chosen for a reason. This isn't a list of buzzwords -- it's the specific infrastructure that turns a contractor website into a lead generation machine.
Dedicated service area pages targeting Fort Worth, Arlington, Burleson, Mansfield, and Cleburne. Each page is uniquely written with city-specific content, relevant local details, and optimized meta tags. When homeowners in any of these cities search for fencing or roofing services, AIM has a page built specifically to rank for that search. This is the single most effective strategy for contractors who serve multiple cities -- and most of their competitors don't do it at all.
A properly optimized Google Business Profile is the other half of local SEO. We set up AIM's profile with accurate business categories, service areas, hours of operation, photos, and consistent NAP (Name, Address, Phone) data that matches the website exactly. The profile and website work together -- the website builds authority that lifts the profile in local pack results, and the profile drives traffic back to the website. That's the feedback loop most contractors miss.
Over 70% of local service searches happen on mobile devices. AIM's entire site was designed for mobile first, then adapted for tablet and desktop. Fast loading times, thumb-friendly buttons, tappable phone numbers on every page, and a layout that doesn't require pinching or zooming. When a homeowner standing in their yard searches for a fence company on their phone, the experience is seamless from search result to phone call.
Two contact forms -- one in the hero section for immediate capture, one in the dedicated contact section for detailed project inquiries. Both include service type selection (fencing, roofing, Govee lighting, general contracting, handyman), project description fields, and multiple contact methods. The forms are powered by Formspree for reliable delivery directly to Anthony's inbox. No missed leads. No spam-filtered form submissions disappearing into the void.
Real photos from real jobs. Roof replacements, fence installations, fence staining, Govee lighting displays, siding repairs, and handyman work -- all photographed on actual job sites. Before-and-after comparisons that show the quality of work without a single word of sales copy. These galleries do more for conversion than any amount of marketing language. Homeowners want to see what you've done, and we made sure the work speaks for itself.
Full structured data implementation including LocalBusiness schema with service areas, business hours, and aggregate ratings. FAQ schema on the homepage that targets featured snippet opportunities for common questions like "How much does a fence cost in Crowley, TX?" and "What is Govee permanent LED lighting?" This technical SEO work is invisible to visitors but tells Google exactly what AIM does, where they do it, and why they're rated 5 stars.
AIM went from completely invisible online to having a professional, SEO-optimized web presence that covers their entire service area. Here's what that looks like in numbers.
AIM's website wasn't designed in a vacuum. Every decision was made with one question in mind: does this help Anthony get more jobs?
We didn't use WordPress, Wix, Squarespace, or any page builder. AIM's website is hand-coded HTML and CSS, which means it loads faster, ranks better, and doesn't carry the bloat of a theme with 200 features the site will never use. Every line of code exists for a reason. The result is a site that loads in under 2 seconds on mobile and scores well on Google's Core Web Vitals -- the performance metrics that directly affect search rankings. Template sites can't touch that.
Every page on the site was written around real search queries that homeowners use when they need a contractor. "Fence company Fort Worth," "roofing contractor Burleson TX," "how much does a fence cost in Texas," "Govee lighting installer near me." We didn't guess what to write about -- we built each page to answer specific questions and match specific searches. The blog posts target informational queries that bring in visitors at the top of the funnel, while the service and city pages target commercial queries from people ready to hire.
The design looks professional, but that's not why it works. It works because every element is placed to guide visitors toward taking action. The phone number is visible and tappable on every page. The hero section has a free estimate form right at the top -- no scrolling required. Service pages end with clear calls-to-action. Google reviews are positioned where they do the most good: right before the contact section. The entire flow is designed to move someone from "I found this site on Google" to "I'm calling this company" in under 60 seconds.
AIM's site wasn't built for today only. The architecture supports adding new service pages, new city pages, new blog content, and new project photos as the business grows. When Anthony expands into new services or new areas, the site grows with him. Want to add roofing pages for Weatherford and Granbury? The structure is already there. Need to add 20 more project photos after a busy season? The gallery handles it. This isn't a static brochure -- it's a platform for long-term growth.
We build websites for contractors and local businesses that actually generate leads. Not templates. Not page builders. Real websites built around how your customers search and what makes them pick up the phone. If you're ready to stop being invisible online, let's talk.
Get Your Free ConsultationAIM Fencing & Roofing is one example of what we build. Explore our full portfolio, learn about our services, or check out our other resources for contractors and small businesses.