Local web designer serving Keller and northeast Tarrant County

Keller is a tough market for small businesses online. You're sitting between Southlake, Watauga, North Richland Hills, and Roanoke — all of which have established service businesses with mature websites. If your site loads slow, looks dated, or doesn't show up when someone searches "[your service] Keller TX," you're handing leads to a competitor on FM 1709 or Davis Boulevard.

Smith Web Co. builds custom websites for Keller-area businesses — contractors, medical practices, retail shops, real estate teams, and service trades along the Highway 377 corridor. We focus on the work that actually moves the needle: fast page loads, clean mobile layouts, geo-targeted landing pages, and Google Business Profile integration so you show up in the local map pack.

What web design in Keller actually costs

Most Keller business owners we talk to have been quoted somewhere between "$500 from a guy on Facebook" and "$15,000 from a Dallas agency." Neither is usually right for a local shop. Here's a realistic range:

  • Starter site (3–5 pages):** roughly $1,500–$3,000. Good fit for a new business that needs a credible online presence and a contact form.
  • Standard small business site (6–12 pages, local SEO setup):** roughly $3,000–$6,500. This is what most Keller service businesses need — a homepage, services pages, geo pages for surrounding cities (Southlake, Colleyville, Watauga, Roanoke), an about page, and a contact page.
  • Lead-generation site with geo expansion (15+ pages, ongoing SEO):** $6,500–$12,000+ build, then a monthly retainer. This is for businesses that want to dominate organic search across northeast Tarrant County.
  • E-commerce / Shopify builds:** typically start around $4,000 depending on product count and integrations.

These aren't fixed prices — they're what the market actually pays. Get a free estimate at (817) 547-0839 and we'll quote your specific scope.

Why a local web designer beats a national platform

Squarespace, Wix, and GoDaddy will sell you a template. They won't tell you that Keller customers searching on a phone in the H-E-B parking lot expect a page to load in under 2 seconds, or that your competitor in Southlake already has a dedicated landing page for every service-plus-city combination.

A local designer:

  • Knows the DFW competitive landscape. We've looked at the SERPs for Keller, Southlake, Trophy Club, Westlake, and Roanoke for dozens of service categories.
  • Can meet in person if you want to. We're not on a different time zone or routing your project through a junior designer overseas.
  • Understands the seasonal rhythms — back-to-school traffic for Keller ISD-adjacent businesses, the spring storm season for roofers and tree services, holiday retail for Old Town Keller shops.
  • Builds with local SEO baked in from day one, not bolted on later for an extra fee.

What's included in a Smith Web Co. build

Mobile-first design

Over 60% of Keller local searches happen on a phone. Every site we build is designed mobile-first, then scaled up for desktop — not the other way around.

Local SEO foundation

We set up your title tags, meta descriptions, schema markup, and Google Business Profile so that "[service] Keller" and "[service] near me" searches actually find you. We also build out city-specific pages for the surrounding markets you want to serve — typically Southlake, Colleyville, Watauga, North Richland Hills, Roanoke, and Trophy Club.

Speed

We build on stacks that score 90+ on Google PageSpeed Insights. Slow sites lose customers and lose rankings — there's no point building a beautiful site that nobody waits around to see.

Content that sounds like you

We interview you, then write the copy. No generic "we are committed to excellence" boilerplate. The page should sound like the person who answers the phone.

Lead capture and tracking

Forms that actually email you, call tracking if you want it, and Google Analytics 4 set up correctly so you can see where leads come from.

Industries we work with in the Keller area

  • Home service contractors (roofing, fencing, HVAC, plumbing, electrical, landscaping, pest control)
  • Medical and dental practices along 377 and Keller Parkway
  • Real estate agents and small brokerages
  • Law firms and CPAs
  • Retail and restaurants in Old Town Keller and Keller Town Center
  • Fitness studios, salons, and personal services

Process and timeline

Most Keller small business sites take 3–6 weeks from kickoff to launch. The timeline depends mostly on how fast you can get us photos, content notes, and feedback — not on us. A typical project looks like:

  1. Week 1: Kickoff call, content gathering, sitemap and wireframes.
  2. Weeks 2–3: Design mockups for homepage and one interior page. You approve direction.
  3. Weeks 3–5: Full build, copywriting, SEO setup.
  4. Week 5–6: Revisions, QA, launch, Google Search Console and Analytics handoff.

Get a free estimate

If you run a business in Keller, Southlake, Colleyville, Watauga, or anywhere in northeast Tarrant County and you want a website that actually brings in leads, call (817) 547-0839 or use the contact form for a free estimate. Hours: (your hours). We'll review your current site (if you have one), tell you honestly what's working and what isn't, and quote a fixed price for the scope you need.

FAQ

Common Questions from Keller Businesses

How much does a website cost for a small business in Keller, TX?

Most Keller small business websites fall between $1,500 and $6,500 depending on page count and SEO scope. A 3–5 page starter site typically runs $1,500–$3,000, while a 6–12 page site with local SEO and geo pages for surrounding cities like Southlake and Colleyville is usually $3,000–$6,500. Lead-generation sites with ongoing SEO start around $6,500. Call (your phone) for a fixed quote on your specific scope.

Do you work with businesses in Southlake, Colleyville, and other nearby cities?

Yes. Most of our clients are in Keller, but we regularly build sites for businesses in Southlake, Colleyville, Watauga, North Richland Hills, Trophy Club, Westlake, and Roanoke. The competitive landscape across northeast Tarrant County is similar enough that what works in Keller works in those markets too.

How long does it take to build a website?

A standard small business website takes 3–6 weeks from kickoff to launch. The biggest variable is how quickly you can review designs and provide content like photos and service details. E-commerce and larger lead-gen sites can take 6–10 weeks.

Will my new website show up on Google for Keller searches?

Local SEO is built into every site we deliver — title tags, meta descriptions, schema markup, Google Business Profile optimization, and city-specific landing pages. That said, ranking #1 for competitive Keller searches like 'plumber Keller TX' usually takes 2–6 months of indexing and content building. We're transparent about what's realistic for your industry.

Do I own my website when you're done?

Yes. You own the domain, the hosting account, the code, and the content. We don't lock clients into proprietary platforms you can't leave. If you ever want to move to another developer, everything transfers cleanly.

Can you redesign my existing site instead of starting over?

Sometimes — it depends on what your current site is built on and what's broken. If you're on a modern platform and the bones are solid, a redesign and SEO overhaul is often cheaper than a full rebuild. If you're on an old custom CMS or a builder that's hurting your speed and rankings, starting fresh is usually the better long-term move. We'll tell you honestly which option makes sense.

Do you offer ongoing maintenance after launch?

Yes. We offer monthly maintenance plans that cover hosting, security updates, backups, small content changes, and performance monitoring. Pricing depends on the size of the site. Ongoing SEO and content work is available as a separate retainer for businesses that want to keep climbing in search results.

Ready to grow your Keller business?

Free consultation, no contract, no pressure. Let's see if we're a fit.

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