Plano isn't a generic North Texas suburb. It's the home base of Toyota North America, J.C. Penney, and a few thousand small operators tucked between Legacy West, Downtown Plano, and the older neighborhoods east of Custer. The web design needs of a med spa near Preston Road look nothing like those of an HVAC company running calls out toward Murphy and Wylie. Smith Web Co. builds sites for the full range — and we build them for how Plano customers actually search.
We focus on the Collin County market: Plano, Frisco, Allen, McKinney, Richardson, and the surrounding 75024 / 75025 / 75093 / 75074 ZIPs. That matters because local SEO is a different sport than national SEO. A Plano roofer ranking for "roof repair Plano" beats a national franchise every single time on Google's local pack — but only if the site is built right: schema markup with the correct areaServed, embedded Google Business Profile signals, NAP consistency, and city-specific landing pages that don't read like spam.
That's the work. No templates pulled off a marketplace, no 60-page navigation menus, no stock photos of smiling people in headsets.
Most of our Plano clients are service businesses — contractors, lawyers, dentists, medical practices, home services. These sites need three things to perform:
For shops in Downtown Plano's historic district or boutique brands at Legacy West, we build on Shopify or WooCommerce depending on inventory volume and integration needs.
SaaS landing pages, membership sites, booking systems for Plano-area studios and clinics. Built on modern stacks (Next.js, Astro, or WordPress when the client's team needs to edit content easily).
Pricing depends on scope, but here are realistic ranges for the Plano market in 2025:
These aren't "starting at" anchors designed to bait you into a sales call. If your project genuinely fits the low end of a range, that's what we'll quote.
You can hire a freelancer in another time zone for $800. Sometimes that works. Most of the time the site looks fine, doesn't rank, and you never hear from them again when something breaks. The reason a Plano-based designer is worth more is straightforward: we know which ZIPs your customers actually live in, we know the competing businesses, and we can sit down at a coffee shop on 15th Street to walk through the build.
We also know the seasonal patterns — HVAC traffic spikes in late June when the first 100°F week hits, roofers see a flood of leads after the spring hail storms roll through Collin County, and tax preparers need their sites tuned up by mid-January, not March. National agencies don't think about any of that.
We map out your services, your service area within DFW, and the search terms that actually convert. For a Plano plumber, "emergency plumber Plano" is worth ten times what "plumbing services" is worth — but only one of those is in most starter site templates.
Mobile-first wireframes, then visual design, then copy written to convert (not just to fill space). You review at each stage.
Development, schema markup, Google Business Profile integration, analytics, and Search Console verification. We submit your sitemap and confirm indexing before launch.
After launch, we track actual search rankings for your target Plano keywords. If something isn't moving after 60 days, we adjust.
We'll review your current site (or your competitors if you don't have one yet), tell you honestly what's working and what isn't, and give you a fixed-price proposal — not a vague hourly estimate.
Call: (817) 547-0839 Email: hello@smithwebco.com Hours: (your hours)
Free quotes typically returned within one business day. Same-week project starts available depending on current queue.
Most small business sites in Plano take 4–6 weeks from kickoff to launch. E-commerce and custom builds run 8–12 weeks. We can move faster on starter sites if you have copy and brand assets ready — some 5-page sites have launched in 10 days.
Yes. We regularly build sites for clients in Frisco, Allen, McKinney, Richardson, Carrollton, and across Collin and Denton counties. The Plano focus just means we know the local market and competitors well.
Local pack rankings for service businesses in Plano are very achievable within 3–6 months for most industries, assuming your Google Business Profile is set up correctly and your site has proper local schema, city-specific content, and a clean technical foundation. Highly competitive industries (personal injury law, roofing) take longer and may need ongoing SEO work.
Yes — we offer monthly care plans ranging from $75 to $250 depending on whether you need hosting, security monitoring, content updates, or all three. You can also self-host if you have an internal team.
Yes, and this is something to take seriously — we've seen Plano businesses lose 40%+ of their organic traffic from a careless redesign. We preserve URL structures where possible, set up 301 redirects for any URLs that change, keep your existing schema and meta data intact, and monitor Search Console for the first 30 days post-launch.
WordPress for content-heavy sites where the client's team needs to edit pages, Shopify for most e-commerce, and modern frameworks like Next.js or Astro for high-performance custom builds. We'll recommend the right fit based on your needs — not based on what we feel like building that month.
We write it. Copywriting is included in every project quote unless you specifically have an in-house writer or agency you want to use. Good local SEO depends heavily on the words on the page, and most of the underperforming sites we audit in Plano have copy problems before they have design problems.
Free consultation, no contract, no pressure. Let's see if we're a fit.
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