Your gun shop deserves a website that matches the quality of your inventory. We build custom sites for FFL dealers, gunsmiths, ranges, and firearms retailers -- built by a team that actually understands the industry, not a generic agency guessing at your needs.
Most gun shop websites look like they were built in 2005. Meanwhile, your competitors with better online presence are capturing the customers who should be walking through your door. Here is why that has to change.
Let's be honest: the firearms industry has a website problem. Too many gun shops are running on ancient templates with tiny text, cluttered layouts, and stock photos of guns they don't even carry. Customers judge credibility in seconds. If your site looks like it hasn't been updated since the Obama administration, people assume your business is the same way -- outdated, disorganized, or worse, not even open anymore. A modern, clean website tells customers you're professional, established, and worth their time and money.
Firearms businesses operate under unique legal constraints that most web designers have never even thought about. From proper FFL transfer disclaimers to state-specific shipping restrictions, age-related notices, and ATF regulatory language -- your website needs to get this right. A generic freelancer from Fiverr is going to miss these details entirely, or worse, put up language that could create liability for your business. You need someone who already understands the compliance landscape and builds it into your site from day one.
Gun buyers are careful people. They research before they buy. They want to see your FFL information, your transfer process, your inventory, and your reviews before they ever walk in or ship a firearm to you. If your website is vague, incomplete, or hard to navigate, those customers go to the next shop with a better online presence. A proper website builds trust by clearly communicating your process, showcasing your credentials, and making it dead simple for customers to understand what you offer and how to do business with you.
You are competing against Cabela's, Bass Pro, Palmetto State Armory, and every other major retailer with million-dollar marketing budgets. You cannot outspend them -- but you can outserve them. Your local expertise, personalized customer relationships, and niche inventory are your advantages. A well-built website amplifies those strengths. It lets you rank for local searches, showcase your unique selection, and position yourself as the go-to local dealer that the big boxes can never be. You just need a website that communicates that properly.
This is not a page we put up because "FFL dealers" showed up in a keyword tool. We have real firearms clients. We built FFL Command -- a full SaaS management platform for FFL dealers with inventory tracking, bound book management, and compliance tools. We built SimpleFFL. We built CTGun. We understand ATF compliance requirements, the complexities of bound book record keeping, FFL transfer workflows, serialized inventory management, and the day-to-day operational challenges that firearms businesses face.
Most agencies won't even take firearms clients. They're afraid of the industry, uncomfortable with the product, or worried about their other clients' perception. We are not that agency. We chose to build in this space because we respect the industry and understand the businesses in it. We won't drop you as a client because some marketing intern is uncomfortable. You're stuck with us -- and we mean that as a promise.
Whether you run a retail storefront, an online-only operation, a custom shop, or a training facility -- we have built for businesses like yours and know exactly what your website needs to accomplish.
Brick-and-mortar FFL dealers who need to showcase inventory, communicate store hours and transfer policies, display FFL information for incoming transfers, and drive local foot traffic. We build sites that rank in local search so when someone in your area searches for a gun shop, they find you -- not the big box retailer twenty miles away. Your new and used inventory, layaway policies, and special order process all get dedicated attention.
If you sell online through GunBroker, Guns.com, or your own storefront, your website is your entire business. We build e-commerce-ready sites with proper shipping restriction notices, FFL verification workflows, state compliance disclaimers, and checkout processes that handle the unique requirements of online firearms sales. Stop depending solely on third-party marketplaces that take a cut of every sale and can change their rules overnight.
Your work speaks for itself -- but only if people can see it. We build portfolio-driven websites for gunsmiths and custom shops that showcase your builds, Cerakote work, accurizing services, and restoration projects. High-quality galleries, service menus with clear pricing, turnaround time estimates, and easy contact forms that turn browsers into customers waiting in your queue.
Shooting ranges and training facilities have complex scheduling needs, multiple service offerings, and safety requirements that set them apart from typical businesses. We build sites with class schedules, lane booking information, membership details, instructor bios, course descriptions, waiver integration, and clear safety policies. Everything a new or experienced shooter needs to choose your range and book their time.
Every feature on your site is designed with the firearms industry in mind. These are not afterthoughts bolted onto a generic template -- they are core functionality built from experience.
Display your new and used firearms with organized categories, clear pricing, and condition descriptions. Whether you want a simple gallery or a fully filterable catalog by caliber, manufacturer, or type -- we build it to match how your customers actually shop. No more telling people to "call for availability" when you could be showing them exactly what you have in stock right now.
One of the most-visited pages on any FFL dealer website is the transfer page. We build comprehensive transfer information pages that clearly explain your process, fees, required documentation, turnaround time, and how to ship a firearm to your shop. Reduce phone calls from confused buyers and give GunBroker customers a reason to pick your shop as their receiving FFL.
From state-specific shipping restrictions and age requirements to ATF regulatory notices and prohibited persons disclaimers -- we build the proper legal language into your site from the start. No scrambling to add disclaimers after the fact. No generic boilerplate that doesn't match your state's requirements. Proper compliance language, properly placed, properly formatted.
Firearms sales require age verification at multiple touchpoints. We design your site's user experience around these requirements -- clear age-related notices on product pages, proper gating for restricted items, and prominent display of federal and state age requirements for handgun vs. long gun purchases. Your customers know exactly what to expect before they drive to your store.
Here is the reality: Google Ads, Facebook, and Instagram all restrict or outright ban firearms advertising. You cannot run paid ads like a normal business. That makes organic SEO your single most important marketing channel. We build every FFL site with search engine optimization at the foundation -- proper metadata, fast load times, local schema markup, content strategy -- so you rank organically without depending on ad platforms that don't want your money anyway.
If you offer concealed carry classes, defensive pistol courses, hunter education, or private instruction, your website needs to clearly communicate schedules, pricing, prerequisites, and registration. We build dedicated training pages that organize your offerings, display upcoming dates, and make it easy for students to sign up or inquire. Stop losing class registrations to scheduling confusion.
Detailed service pages for every offering -- trigger jobs, barrel threading, sight installation, Cerakote, full custom builds. Each service gets its own section with descriptions, pricing transparency, estimated turnaround times, and before/after galleries where applicable. Customers find exactly what they need and come to you informed and ready to commit rather than shopping around for quotes.
If your marketing strategy depends on platforms that actively suppress firearms content, you are building on sand. Here is the reality that every FFL dealer needs to face.
Facebook removes gun-related posts. Instagram flags firearms content. YouTube demonetizes gun channels. Google Ads won't let you bid on firearms keywords. TikTok bans weapons content entirely. These platforms do not want your business on them, and they change their policies constantly to make your life harder. Every hour you spend building a following on these platforms is time invested in something that can be taken from you overnight with no warning and no recourse. One algorithm change, one policy update, one mass report from an activist group -- and your entire online presence disappears.
GunBroker is a fantastic marketplace, but it's not yours. You don't own your customer relationships there. You can't build a brand there. You pay fees on every transaction. And if GunBroker changes their fee structure, suspends your account, or gets acquired by someone who changes the rules -- you have nothing. Your own website is the one piece of digital real estate you actually control. It's where you build your brand, capture email addresses, develop repeat customer relationships, and create something that has real long-term business value beyond a transaction fee.
Your website is the only online asset nobody can take from you. No algorithm can suppress it. No platform can ban it. No policy change can remove it. It shows up in Google search results based on merit -- your content, your relevance, your authority. When everything else in the digital landscape is hostile to firearms businesses, your website stands alone as the one channel where you have complete control over your message, your brand, and your customer relationships. That's not a luxury -- it's a survival strategy.
Some web agencies take firearms clients and then quietly deprioritize them, or worse, eventually drop them because someone in the office is "uncomfortable" with the industry. We have made a deliberate choice to serve FFL dealers and firearms businesses. It's not something we tolerate -- it's something we actively pursued. Our track record proves it: FFL Command, SimpleFFL, CTGun. We are invested in this industry's success, and we are not going anywhere. Your website will be maintained, updated, and supported without the anxiety of wondering if your agency is going to fire you as a client.
No hidden fees, no "discovery phase" billing, no surprise invoices three months in. You know exactly what you're paying and exactly what you're getting. Every plan includes hosting, SSL, and ongoing support.
1-3 page website. Transfer info page, contact form, mobile responsive design. Perfect for home-based FFLs and small dealers who need a professional online presence to receive transfers and communicate basic information to customers.
Get Started4-7 page website. Inventory showcase, full SEO optimization, Google Business Profile integration, review generation strategy. Built for established gun shops ready to compete for local search traffic and drive consistent foot traffic.
Get Started8+ page website. Class scheduling integration, blog for SEO content, custom features, advanced inventory system. Built for ranges, training facilities, and high-volume dealers who need everything working together.
Get StartedSee our full range of services, browse our portfolio of completed projects, or learn more about how we work with small businesses.
We build for FFL dealers every day. Let's talk about what your firearms business needs -- no pressure, no generic pitch, just a real conversation with people who understand your industry.
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